The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: B2B Communications
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Commerce
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Experiential & Immersive for Good
The Spot
Agency: Ogilvy Australia / Sydney + Glue Society / Sydney + Revolver / Sydney
Client: La Roche-Posay x Bristol Myers Squibb Category: Experiential & Immersive for Good
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Experiential & Immersive for Good
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Experiential Audio
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Craft / Art Direction
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Craft / Storytelling
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Annual ID:
OS25_EX021B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_EX022B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Annual ID:
OS25_EX020B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX023B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Australia / Sydney + Glue Society / Sydney + Revolver / Sydney
Client:
La Roche-Posay x Bristol Myers Squibb
Title:
The Spot
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX024B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX025B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy / Taipei
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Annual ID:
OS25_EX026B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Audio
Annual ID:
OS25_EX019B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Craft / Art Direction
Annual ID:
OS25_EX027B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Craft / Storytelling
Annual ID:
OS25_EX029B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Physical Products
Annual ID:
OS25_EX018B